A globally recognised fashion brand renowed for its range of classically Indian-inspired bridal couture & womenswear.
The Client Brief
When we started with Neeta Lulla. the company already has a rapid and recongnised growth. The evolution of this brand required an understanding of both the brand’s and the consumer. Through our in-depth strategy process we come up with founder’s values, business goals, designer’s intention, fabrics, styles, consumer purchase patterns and retail opportunities. Neeta Lulla approached us to tweak their logo. product packaging and customer communication. Neeta Lulla symbolises elegance, romance and opulence. Her designs are a unique blend of feminie fragility and power. Using India’s rich cultural heritage of craftsmanship, embroidery techniqes and textiles.
Neeta Lulla is a fabulous name for a high end fashion store. The immediate connotation for that brand is of luxury, exclusivity and quality. Every piece in Neeta Lulla’s collection is designed with attention to detail. Understanding customers is crucial for designing relevant, meaningful solutions. So, too, is every aspect for this brand,, we decided to take key characteristics of the brand: clean, modern, sophisticated and luxury. The brand needed credibility and affluence in the tone. We spen alot of time to make sure it is thorough down to the detail.
Primary Color Palette
Secondary Color Palette
To drive traffic, we worked closely with marketing team to design unique Campaigns to promote throughout the year. Each campaign included various creative assets including email designs. Online channels can also be managed to support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships
For the lunch of the brand, we collaborated with the team to imagine their digital brand presence and build a website that captures the essence of the brand while also creating and easy, intuitive e-commerce experience.
“Brand is the holistic sum of customers’ experiences, composed of visual , tonal and behavioral brand components, many of which are shaped by interaction design.”-kate kaplan